Social Media And Its Use In Online Journalism

Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.

Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web and that allow the creation and exchange of user-generated content."

Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals.

Social media differ from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. There are many effects that stem from internet usage.

According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the US across PC and mobile devices increased by 37 percent to 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011.

Geocities, created in 1994, was one of the first social media sites. The concept was for users to create their own websites, characterized by one of six "cities" that were known for certain characteristics.

Classification of social media

Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. Technologies include blogging, picture-sharing, vlogs, wall-posting, music-sharing, crowdsourcing and voice over IP, to name a few. Social network aggregation can integrate many of the platforms in use.

By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure), Kaplan and Haenlein created a classification scheme in their Business Horizons (2010) article, with seven different types of social media:

·         Collaborative projects (e.g. Wikipedia)

·         Blogs and microblogs (e.g. Blogspot and Twitter)

·         Social news networking sites (e.g. Digg and Leakernet)

·         Content communities (e.g. YouTube and DailyMotion)

·         Social networking sites (e.g. Facebook and Google+)

·         Virtual game-worlds (e.g., World of Warcraft)

·         Virtual social worlds (e.g. Second Life)


For full access register here

Get a better hosting deal with a hostgator coupon or play poker on party poker
Joomla Templates by Wordpress themes free

Our other websites: Mediabharti.com * Mediabharti.in * Apunkacareer.com * Kadahi.com * Agratoday.in * Samikshabahrti.com * Copyright 2014 Mediabharti Web Academy * Privacy Policy * Legal Disclaimer * Powered By Mediabharti Web Solutions

Live Support